Bookboon can help you with campaigns towards both experienced people, students and graduates.
We at Bookboon are proud of our expertise in executing workforce employer branding strategies. Like no other media, we offer you exclusive and personal guidance on how to reach your target group in the best possible way. Our team is here to take you on a new employer branding journey.
Finely targeted Employer Branding and Recruitment
Our sophisticated targeting system allows you to reach your specific target group. This is done with no waste and in a very positive editorial environment.
When advertising in our books, your message is only exposed to the profile you wish to reach.
The reader is concentrating on reading the page containing your ad. Your ad appears on a page that the reader spends over three minutes reading.
We can target on a number of criterias:
For students, by location, education, degree etc.
For business professionals, by location, work area etc.
Measure the effect
Bookboon conducts very detailed effect analyses on all key campaigns. From this extensive report you will receive a large amount of data about how your target group perceives the ad: why do they react? What can be optimized? How do they perceive your company? And many more questions will be answered.
All your results are benchmarked with relevant companies, so that you can compare your results with other companies.
Support education and help the environment
Bookboon’s free eBooks save students worldwide more than half a billion dollars every year in book purchases, all the while benefiting the environment. Ebooks do not pollute, and in the event that a reader prints out a book, the carbon footprint is only 18% of that of a traditional printed book. This is due to the chemicals used for printing traditional books, and the amount of energy associated with the logistics.
Free 15 minute advice session about Graduate Recruitment!
Do you want to learn more about Graduate Recruitment? Join our free advice session.
From this session you will see the latest market data on the preferences and needs of your target audience, how best to communicate towards it, and the latest trends in your industry.