Bookboon mentioned in Handelsblatt: How we are changing the publishing industry.

Bookboon was recently mentioned in an article in German Handelsblatt. Read the article below and learn a little bit about how Bookboon is changing the academic publishing industry.

 

The attack of the book revolutionist

The E-book publisher mixes up the industry – by giving titles away for free

Thomas Buus Madsen is not handing out pamphlets. Nevertheless, the 36-year-old Dane, who has his office in London’s financial district Canary Wharf, would like to start a revolution. The revolution the Dane is planning has nothing to do with politics, but another centuries-old institution: the book trade.

The co-founder and COO of the E-book publishing house Bookboon, that Madsen built up together with his brother Kristian from their parents publishing house, publishes thousands of books a year, but the crucial detail is missing on all of its publications: the price tag.

Everything is for free. The publishing house from Denmark has specialised in free text and business books in PDF format. The free offer is financed through advertisements on every fourth page in the books. Readers don’t pay anything but have to live with advertising matched to the content. Bookboon’s books are targeted to IT, economics or engineering students. „We expect 50 mio downloads worldwide for this year“, Madsen tells Handelsblatt in London.

Over 1400 texts for business people and students are currently offered by book-revolutionist Bookboon. Besides textbooks for students, the publisher also has books on business topics such as language, marketing and management in its portfolio. “Their future employers are paying for the student’s textbooks,“ explains Madsen. Eon, RWE and PCW are advertising in Bookboon’s German textbooks.

This concept is met with goodwill by the German association for publishers. “Giving away E-Books for free is a totally legitimate model which we don’t have a problem with“, says Christian Sprang, legal adviser at the  German association for publishers. “We support the introduction of new opportunities in the industry.“ However, Madsen thinks he is more than just exotic. “Our goal is to become the market leader in the academic textbooks industry.“

They have fronted an attack on established competition, where the university library in Copenhagen is partly to blame. Maybe everything would have turned out differently if Madsen didn’t already find it tricky to get hold of textbooks back when he was a student – the important books were never available. Fellow university mates of the two brothers started photocopying from important primary literature books and selling these pages in front of the classroom.
 
This is how the idea for Bookboon came about: students were supposed to have free access to books, not pay for them! This concept has been working for years, as the download numbers have proven.

 

 

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Bookboon is officially supplying SAP Learning Hub

Bookboon’s eBooks have been integrated into SAP Learning Hub

Bookboon’s eLibrary solution has been officially and cover6 resized
successfully integrated into SAP Learning Hub.
With this step, SAP Learning Hub users now have
seamless access to over 500 eBooks from directly
within the SAP Learning Hub space.

 

Quote from SAP about the integration of Bookboon:

“Bookboon.com pilot proving successful”

“The one-year pilot with bookboon.com, the world’s largest publisher of e-books, has been in place for two months now and the uptake has been very encouraging. Over 1,700 books on personal development are being downloaded on a weekly basis with users downloading an average of 9 books. Covering areas such as accounting and finance, management, and marketing, these books are a great addition to SAP Learning Hub.”

Click here to read about Bookboon on SAP Learning Hub News

 

More about SAP Learning Hub

SAP Learning Hub is one of the largest online learning platforms delivering cloud based training to thousands of users worldwide. With SAP Learning Hub, users from business professionals to IT managers alike have online access to one of the most comprehensive collections of knowledge and learning content available.

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CSR Benefits of Bookboon.com

 

At Bookboon we take CSR seriously. In fact, it is written into our business model. 

 

Supporting Free EducationGiving positive feedback

In 2014, Bookboon saved students more than 2 billion USD worldwide in book purchases.

With 900+ free student textbooks available for download on Bookboon.com we are supporting free education for students across the globe including students in the world’s developing and third world countries.

 

 

Reducing Energy Consumption

E-books don’t pollute. No paper or printing machinery is required. No mass transportation or storage. Even if a reader chooses to print out an eBook, this only consumes 18% of the energy required to print and distribute a mass-produced paper book.

Visit Bookboon at Personal SUD 2015

Personal SUD 2015 – Trade Exhibition

Come visit our stand at the Personal SUD 2015 trade exhibition for Human Resource Management.

Our team is standing by to chat with you about Bookboon’s employer branding solutions and our Corporate eLibrary for employee learning.

 

Bookboon stand

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The exhibition takes place on th e 19th & 20th of May at Messe Stuttgart.

We look foward to seeing you there!

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